Spatial design concept for Cariuma popup at Level Shoes, Dubai Mall. We set out to present the brand’s core values, sustainability, transparency and a commitment and connection to nature... In the middle of the desert.
The space is divided into 2 moments: one side a glimpse deep into the jungle, plinths covered with preserved green moss, soft and spongy to the touch. Cariuma's new sustainable collection are displayed on bespoke ALOH display stands. The stands elevate the shoe, showcasing the product detail from all angles, whilst providing an additional feeling of suspension in mid air.
The other side, slatted panels, made out of eco bamboo ply. The geometric design was inspired by the soles of Cariuma shoes. The result, an impactful display wall, with infinite options for use. Green highlights connect with the green product detail, ever present with Cariuma. Preserved moss extends to cover the main display table & logo.