For Cariuma’s US launch we created a compact urban jungle, inspired by the silhouette of Rio’s landscape and the Carioca lifestyle.
The aim was to bring a taste of Rio to LA. We explored the use of salt and the associations it can bring - the smell of the ocean, the feeling of sand (salt) between your toes once you take your shoes off; the sweat on your skin, close interactions on busy streets.
We installed over 120 green plants to create a humid, moist environment to deliver a flavour of Rio’s vibrant jungle. In this setting we decided to imagine a world where plants are the new luxury.